Better Bookmarks: 3 Keys to Connected Content
Take a quick look at this excellent, readable summary from Six Degrees Content. We found it while double-checking that “Creating Connected Content” isn’t already someone else’s tag line.
Well it is!
But we ended up with this nifty resource to share and honed our new tag line in the process.
Better Content, Creative and Connected is our new “what we’re about” line. We hope you like it!
While you’re here, we highly recommend the full article linked below. Longridge Editors LLC is not yet one year old, and we are still refining and defining our ideal customer. What about you?
“One of the biggest mistakes that businesses make with their website content is having the wrong focus. They focus on what they want to see and forget completely about their audience (who are the people who will actually be making a purchase).
Websites created with the business in mind (and not the customer) typically have a lot of “marketing-ese” – that corporate talk that makes people click away. They have website copy based on their internal memos and their carefully crafted mission statement. The products and services are the centerpieces.
These websites are missing the mark.”
Managing Partner
